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Woodie's – New Best Friend

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Kids can make friends with pretty much anything: a cuddly toy; a picture; a rock; or, in this case, a little flower.

Capturing the joys of youth with subtle filmmaking flourish's, Sweetshop's Mark Albiston creates an endearing ad that's full of spring wonder.

With a smart concept by Dublin-based agency ROTHCO and an engaging performance from its diminutive star, New Best Friend is a deceptively simple, sweetly effective spot.

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