Zeina Nassar in a knockout film for Nike
Nike's latest Just Do It film highlights the powerful story of German boxer Zeina Nassar, who is leading the way in supporting the next generation of female athletes in Germany and beyond.
Credits
View on- Agency Wieden + Kennedy/Amsterdam
- Production Company Serial Pictures
- Director John Hillcoat
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Credits
View on- Agency Wieden + Kennedy/Amsterdam
- Production Company Serial Pictures
- Director John Hillcoat
- Production Co. Somesuch
- Editing Trim
- Service Company Anorak Film
- Post Production Glassworks Amsterdam
- Grade MPC/Amsterdam
- Sound Design Grand Central Recording Studios
- Producer Fran Thompson
- Production Manager Hannah Fowles-Pazdro
- Sports Choreography Andy Ansah
- DP Philippe Le Sourd | (DP)
- DP Assistant Benjamin Loeb
- Editor Ross Hallard
- Editor Tom Lindsay
- Edit Producer Tatyana Alexandra
- Nuke Maxence Peillon
- 3D Artist Matthijs Joor
- 3D Artist Darren Macpherson
- Post Producer Dave Moore / (Producer)
- Executive Post Producer Chris Kiser
- VFX Supervisor Kyle Obley
- Colourist Mark Gethin
- Assistant Colourist Nate Seymour
- Colour Producer Diane Valera
- Executive Colour Producer Meghan Lang
- Sound Designer Raja Sehgal
- Art Director Jeffrey Lam
- Assistant Producer Eline De Roo
- Copywriter Alex Bower
- Creative Director Craig Williams
- Creative Director Evgeny Primachenko
- Designer Gustav von Platen
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Executive Producer Jaime Tan
- Head of Production Joe Togneri
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Credits
powered by- Agency Wieden + Kennedy/Amsterdam
- Production Company Serial Pictures
- Director John Hillcoat
- Production Co. Somesuch
- Editing Trim
- Service Company Anorak Film
- Post Production Glassworks Amsterdam
- Grade MPC/Amsterdam
- Sound Design Grand Central Recording Studios
- Producer Fran Thompson
- Production Manager Hannah Fowles-Pazdro
- Sports Choreography Andy Ansah
- DP Philippe Le Sourd | (DP)
- DP Assistant Benjamin Loeb
- Editor Ross Hallard
- Editor Tom Lindsay
- Edit Producer Tatyana Alexandra
- Nuke Maxence Peillon
- 3D Artist Matthijs Joor
- 3D Artist Darren Macpherson
- Post Producer Dave Moore / (Producer)
- Executive Post Producer Chris Kiser
- VFX Supervisor Kyle Obley
- Colourist Mark Gethin
- Assistant Colourist Nate Seymour
- Colour Producer Diane Valera
- Executive Colour Producer Meghan Lang
- Sound Designer Raja Sehgal
- Art Director Jeffrey Lam
- Assistant Producer Eline De Roo
- Copywriter Alex Bower
- Creative Director Craig Williams
- Creative Director Evgeny Primachenko
- Designer Gustav von Platen
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Executive Producer Jaime Tan
- Head of Production Joe Togneri
German boxer Zeina Nassar aided in rewriting the boxing rule book when she helped to overturn an international regulation prohibiting women from competing in a hijab.
This powerful film, created by Wieden+Kennedy Amsterdam and directed by John Hillcoat (in a Serial Pictures x Somesuch co-production), is about being knocked down, getting back up and embracing failure to keep on fighting for a future that’s fair for every woman.