Fage: Plain
Boston agency Mullen and Psyop show us how plain will never be the same again for Fage yoghurt.
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Credits
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- Agency MullenLowe New York/United States of America
- Production Company SMUGGLER
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Credits
powered by
- Agency MullenLowe New York/United States of America
- Production Company SMUGGLER
- Editing Company Psyop NY
- Editor Vico Sharabani
- Director of Photography Christopher Doyle
- Art Director Kevin Grady
- Copywriter Brian Tierney
- Executive Producer Karen O'Brien
- Executive Producer Lucia Grillo
- Chief Creative Officer Mark Wenneker
- Director Psyop
- Producer Carol Collins
- Producer Mary Donington
- Creative Director Eben Mears
- Creative Director Brian Tierney
- Creative Director Lauren Indovina
Show full credits
Credits powered by
Credits
powered by
- Agency MullenLowe New York/United States of America
- Production Company SMUGGLER
- Editing Company Psyop NY
- Editor Vico Sharabani
- Director of Photography Christopher Doyle
- Art Director Kevin Grady
- Copywriter Brian Tierney
- Executive Producer Karen O'Brien
- Executive Producer Lucia Grillo
- Chief Creative Officer Mark Wenneker
- Director Psyop
- Producer Carol Collins
- Producer Mary Donington
- Creative Director Eben Mears
- Creative Director Brian Tierney
- Creative Director Lauren Indovina
"
In poetic rhythem, Psyop takes us on a journey from 'plainly plain' to 'plain extraordinary' - the latter of which will become the brand’s new positioning line for the product. A seamless blend of both live action and computer animation, this piece is the first TV campaign for Fage in North America.
"Connections
powered by
- Agency MullenLowe New York
- Editing Company Psyop NY
- Production Smuggler
- Production Psyop NY
- Art Director Kevin Grady
- Chief Creative Officer Mark Wenneker
- Copywriter Brian Tierney
- Creative Director Lauren Indovina
- Creative Director Eben Mears
- Creative Director Brian Tierney
- Director Psyop
- Director of Photography Christopher Doyle
- Editor Vico Sharabani
- Executive Producer Karen O'Brien
- Executive Producer Lucia Grillo
- Producer Mary Donington
- Producer Carol Collins
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