Ben Tricklebank has signed with bi-coastal US production company Tool as interactive director. Having previously served as creative director at B-Reel and Domani Studios, Tricklebank’s award-winning portfolio includes Google and Arcade Fire's HTML5 interactive experience The Wilderness Downtown, which he helped to create, as well as work for the JFK Presidential Library and The Martin Agency. Tricklebank recently launched a Google HTML5 project celebrating YouTube's anniversary, for his personal studio Punk and Butler.