Decon drafts in Louy

In its continued expansion into the advertising space, NYC-based Decon has hired former BBDO and Droga5 veteran, Misha Louy as its new partner and EP. Already established as a record label, ideation shop and production company that has worked with A-list artists such as Kid Cudi, Roger Federer, Justin Bieber, Usain Bolt and Kanye West and brands such as Nike, HBO, Netflix, 2K Sports, P&G and Red Bull, Decon will aggressively seek to build its roster of talented, multipurpose directors under Louy's leadership. The company worked with Louy on the digital portion of the recent Gillette London 2012 Olympics campaign, which has been one of Proctor and Gamble's largest ever global initiatives.