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Ray-Ban – Ray-Bans: Bug

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Directors William Campbell and Will Johnson of production company Gentleman Scholar have shot a new online video for Ray-Ban's Never Hide campaign called Bug. The piece follows a young Russian couple on an adventure into an abandoned house where they stumble upon a bug metamorphosing into a very unusual creature. Utilising the 'found footage' trope beloved of horror films the spot is an unusual but interesing piece of work for the brand. As the bug molts and evolves, Campbell and Johnson were able to show a variety of different features of the Ray-Ban Clubmaster sunglasses, as well as develop an interesting-looking creature.

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