Realise Bares new senior hire

Jordi Bares, the post production lead on many highly regarded TV commercials has left his role as The Mill’s 3D creative director to become deputy creative director at high-end post production studio, Realise. Bares has earned a reputation for pushing creative boundaries on famous commercials and music videos, collaborating with some of the world’s leading directors for brands such as adidas, Citroen, Guinness, Heineken, Levis, LG, Nike, Philips, Sony and the band Radiohead. He was an early advocate of artificial intelligence software Massive, Which he used to create the huge crowds central to the action in acclaimed spots like Frank Budgen’s Mountain for Playstation, and Guy Ritchie’s Next Level spot for Nike. Bares moves on after ten years with The Mill.