Tribal DDB dissects the sound of music

Leading Amsterdam digital agency, Tribal DDB, has come up with a nice immersive campaign that gives music fans the chance to get under the skin of a full orchestra band and scrutinise its performance down to the finest details.

Teaming up with the Grammy Award-winning Metropole Orchestra, the agency has gone all-out with the interactive experience that promotes Philips' audio range. Obsessed with Sound allows users to single out each musician, muting the rest, providing an understanding of how each contributes to the overall output as they play the specially composed piece, I’m No Prototype.

Fans can choose to single out sounds from rhythm/singers, woodwinds/reeds, brass and strings as a musical piece plays out with the option of returning to hear the full band's collaborative sound at any time.

Check out the case study video above, which highlights the campaign's success and have a go yourself at Obsessed with Sound.