Alvich makes MD at MAS

MAS, an acronym for music and strategy, specialising in creative solutions for brands and agencies, has announced the promotion of founding partner and EP James Alvich to the role of managing director. An award-winning talent known for his ability to successfully manage client relationships while overseeing multi-million dollar TV, radio and online commercial productions, Alvich – who created MAS along with music vets Gabe Hilfer and Jim Black – is an indispensable part of the company’s mission.