Whitey is sweet

The Sweet Shop adds Rob “Whitey” McConnaughy to their roster of global directorial talent. Whitey is well known for successful web marketing executions; from his famous Nike Hyperdunks campaign featuring Kobe Bryant jumping over a speeding Aston Martin to his newest viral stunt with rock n' roll legends ZZ Top. He previously helped create Jackass films for MTV and has worked extensively in music video and commercial work. This signing represents The Sweet Shop’s commitment to growing original talent and style across the entire industry.