7up’s positive affirmation
This effervescent campaign for the Pepsi brand banishes the naysayers.
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Credits
View on- Agency Isla
- Production Company Landia/Argentina
- Director Fran Colombatti
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Credits
View on- Agency Isla
- Production Company Landia/Argentina
- Director Fran Colombatti
- Music & Sound BDS Creative Music Studio
- Executive Producer Santiago Munoz
- Executive Producer Luciana Abramzon
- DP Marcos Hastrup
- Editor Vanesa Ferrario
- Post Production Maiten Molina
- Colorist Nadia Khairat Gomez
- Chief Creative Officer Ariel Serkin
- Chief Creative Officer Rodrigo Grau
- Creative Director Nicolas Iampolsky
- Creative Director Juan Martin Lodola
- Executive Creative Director Mariano Gamba
- Executive Creative Director Rodrigo Greco
- HP Coqui Gimenez Uriburu
- Producer Berenice Sotelo
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Credits
powered by- Agency Isla
- Production Company Landia/Argentina
- Director Fran Colombatti
- Music & Sound BDS Creative Music Studio
- Executive Producer Santiago Munoz
- Executive Producer Luciana Abramzon
- DP Marcos Hastrup
- Editor Vanesa Ferrario
- Post Production Maiten Molina
- Colorist Nadia Khairat Gomez
- Chief Creative Officer Ariel Serkin
- Chief Creative Officer Rodrigo Grau
- Creative Director Nicolas Iampolsky
- Creative Director Juan Martin Lodola
- Executive Creative Director Mariano Gamba
- Executive Creative Director Rodrigo Greco
- HP Coqui Gimenez Uriburu
- Producer Berenice Sotelo
Created by Isla for the Latin American market the spot encourages the adoption of a positive attitude when it comes to doing daft things with friends and fizzy drinks.
Titled Oh Yes, the colourful film was directed with brio by Fran Colombatti, through Landia, and features young people initially refusing to get involved with such lunacy as crashing through the waves on giant bananas and arriving at parties dressed as hotdogs.
Once they've quit saying ‘no’ and have embraced all the jolly japes that life has to offer, they obviously feel refreshed and fulfilled – even if they still look ridiculous.
