Nike: Reuse-a-Shoe

FRIEND London's ManvsMachine shows that there's more to your Nike athletics shoe than you think. Namely an afterlife as Nike Grind. The sports brand's longstanding reuse-a-shoe scheme has encouraged consumers and employees to give back their worn and bettered footwear for years, so that the materials can then be used to make sports surfaces as part of the recycling programme for a better world. You can read more about the incentive here.