Nike: Baptism

With all the money being spent (or being talked about being spent) in this summer's transfer window you'd think that money had completely overtaken the beautiful game we know as football, but wait... there's hope. In this spirited campaign from Nike, Boca Juniors football players shave their heads to pledge their allegiance to the club. Created through BBDO Sao Paulo and produced via Stink, the great energising idea reflects a ritual in the Argentine Primera División of giving new players disruptive hair cuts to mark their first games. It's dodgy barnets galore and Jones + Tino direct.