The Bouqs: Be a Better Guy

Nothing says sorry like a bunch of flowers, as this campaign backed by a Deutsch LA side project programme shows.

For all those manly inconveniences there's a simple solution in online flower delivery service, The Bouqs. Thought-up by senior copywriter David Plafchan, creative director at TheBouqs.com, the company is set on making it easier for men to buy flowers.

The company website is simple to navigate and order, and it even has a concierge service that remembers to send flowers for big events when guys forget.
 
The ad was made virtually for free with donated resources, especially from Park Pictures and director Jake Schreier. Deutsch LA also helped with other creative services and assisted with the PR launch. 

“An early-stage startup almost never gets to work with an agency of Deutsch LA's caliber,” says John Tabis, founder and CEO of TheBouqs.com. “This project was almost like winning the creative lottery for us.”