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Jordan Brand – Jordan Melo M10: Subway; Foot Rub

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To celebrate the launch of New York Knicks star Carmelo Anthony's new signature M10 shoe Wieden+Kennedy NY created this caign involving Knicks' superfans JB Smoove and comedian Chris Distefano. The caign is made up of three spots Subway (above) Foot Rub (below) and Fortune Teller.

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