CP+B announces double promotion

Advertising agency CP+B has announced the promotion of Anders Davidsson and Gustav Martner to the positions of CEO of CP+B Scandinavia and chief innovation officer and executive chairman respectively. Davidsson, who takes over from Martner, has been at the agency since January 2013. Prior to this he was a member of the board for London brand agency Greenspace where he worked on brands including Carlsberg and Toyota. Martner was previously one of the founders of digital agency Daddy which CP+B bought. Since summer 2012 Martner has been leading CP+B’s Gothenburg office and business throughout Scandinavia. The pair will now be charged with leading growth at offices in Gothenburg, Stockholm and Copenhagen.