Southern Comfort: Shark
Great white shark nails and a cold blooded ginger take centre stage in this latest spot from Steve Rogers.
Credits
powered by
- Agency Wieden+Kennedy New York/United States of America
- Production Company Biscuit Filmworks
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Credits
powered by
- Agency Wieden+Kennedy New York/United States of America
- Production Company Biscuit Filmworks
- Editing Company MacKenzie Cutler
- Post Production The Mill New York
- Editor Gavin Cutler
- Director of Photography Benoit Delhomme
- Agency Producer Orlee Tatarka
- Executive Creative Director Susan Hoffman
- Executive Producer Holly Vega
- Creative Jeff Dryer
- Creative Laddie Peterson
- Managing Director Shawn Lacy
- Director Steve Rogers
- Producer Kathy Rhodes
- Creative Director Jimm Lasser
- Creative Director Caleb Jensen
- Post Producer Aleen Kim
- Post Producer Orlaith Finucane
- Post Producer Sasha Hirschfeld
- Head of Content Production Nick Setounski
- Head of Content Production Nick Setounski
Credits
powered by
- Agency Wieden+Kennedy New York/United States of America
- Production Company Biscuit Filmworks
- Editing Company MacKenzie Cutler
- Post Production The Mill New York
- Editor Gavin Cutler
- Director of Photography Benoit Delhomme
- Agency Producer Orlee Tatarka
- Executive Creative Director Susan Hoffman
- Executive Producer Holly Vega
- Creative Jeff Dryer
- Creative Laddie Peterson
- Managing Director Shawn Lacy
- Director Steve Rogers
- Producer Kathy Rhodes
- Creative Director Jimm Lasser
- Creative Director Caleb Jensen
- Post Producer Aleen Kim
- Post Producer Orlaith Finucane
- Post Producer Sasha Hirschfeld
- Head of Content Production Nick Setounski
- Head of Content Production Nick Setounski
Wieden+Kennedy New York continues its Whatever's Comfortable campaign with the introduction of an overpowering patron figure set on getting what she wants. Adorned with great white shark nails which she circles in her cold blooded ginger, she is the epitome of what the campaign promotes and the act of being yourself. The commercial is directed by Biscuit Filmworks' Steve Rogers and is supported by a dedicated website themed on fixing the perfect tipple.
A geo tagged Sharktender can now be found here. The site allows you to track the tiger shark's whereabouts and get some intel into the daily life of a Sharktender. Using #sharktender, the shark is live tweeting throughout the day and, most importantly, sharing drink recommendations based on where he is.
Connections
powered by
- Agency Wieden+Kennedy New York
- Editing Company MacKenzie Cutler
- Post Production The Mill New York
- Production Biscuit Filmworks
- Agency Producer Orlee Tatarka
- Creative Laddie Peterson
- Creative Jeff Dryer
- Creative Director Jimm Lasser
- Creative Director Caleb Jensen
- Director Steve Rogers
- Director of Photography Benoit Delhomme
- Editor Gavin Cutler
- Executive Creative Director Susan Hoffman
- Executive Producer Holly Vega
- Managing Director Shawn Lacy
- Post Producer Sasha Hirschfeld
- Producer Kathy Rhodes
- Head of Content Production Nick Setounski
Unlock this information and more with a Source membership.
