Vodafone: Bounce

Claiming that not everything revolves around mobile is a bold move for a company that was built on specialising in the sector. But that's the gist of this campaign from Grey London to promote a new home package for the Irish market.

The work, spearheaded by the above commercial and direcrted by Neil Harris of Smuggler, sees a middle-aged couple flexing in front of the laptop as they follow the moves of an on-screen fitness instructor. The ad communicates the message that some things are better left behind closed doors and the new Vodafone Home deal provides customers with unlimited broadband and calls to landlines and mobiles for the brand.