PowerShares QQQ: Frozen Ascent
Caviar's Reynald Gresset takes us up mundane mountain in this spot, shot on location in Slovenia and Austria.
Credits
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- Production Company Caviar LA
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Credits
powered by
- Production Company Caviar LA
- Post Production Eight VFX
- Editing Company Beast San Francisco
- Editor Stephane Peirera
- Director of Photography Arnaud Potier
- Art Director Matt Dimmer
- Copywriter Mike King
- Agency Producer Luke Rzewnicki
- Executive Producer Michael Sagol
- Executive Producer Monica Wilkins
- Executive Producer Jasper Thomlinson
- Chief Creative Officer Blake Ebel
- Head of Production Kelly Bowen
- Director Reynald Gresset
- Producer Louis Saint-Calbre
- VFX Supervisor Jean-Marc Demmer
- VFX Supervisor
Credits
powered by
- Production Company Caviar LA
- Post Production Eight VFX
- Editing Company Beast San Francisco
- Editor Stephane Peirera
- Director of Photography Arnaud Potier
- Art Director Matt Dimmer
- Copywriter Mike King
- Agency Producer Luke Rzewnicki
- Executive Producer Michael Sagol
- Executive Producer Monica Wilkins
- Executive Producer Jasper Thomlinson
- Chief Creative Officer Blake Ebel
- Head of Production Kelly Bowen
- Director Reynald Gresset
- Producer Louis Saint-Calbre
- VFX Supervisor Jean-Marc Demmer
- VFX Supervisor
Denver-based agency Fear Not has created this commercial for investment firm PowerShares that sees a climber scaling past mundane day-to-day routines to promote the idea of conquering convention and challenging the norm.
The ad, shot on location in Slovenia and Austria by Caviar director Reynald Gresset, is themed on the company's commitment to creating first-of-their-kind products in the financial industry and is currently airing in the US on CNBC, Bloomberg and Fox Business News.
A second spot, Uphill Battle, will air later in the campaign cycle.
Connections
powered by
- Agency Fear Not
- Editing Company Beast San Francisco
- Post Production Eight VFX
- Production Caviar LA
- Art Director Matt Dimmer
- Chief Creative Officer Blake Ebel
- Director Reynald Gresset
- Director of Photography Arnaud Potier
- Editor Stephane Peirera
- Executive Producer Michael Sagol
- Executive Producer Jasper Thomlinson
- Executive Producer Monica Wilkins
- Head of Production Kelly Bowen
- Producer Louis Saint-Calbre
- VFX Supervisor Jean-Marc Demmer
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