Coors Light: Frozen Pint
New Coors Light ad starring Jean Claude Van Damme offers consumers the chance to visit a real ice bar.
Coors Light has released its new ad, Frozen Pint, as part of its Coors Light Ice Bar campaign by VCCP featuring Jean-Claude Van Damme.
The spot is set inside the ice bar which Van Damme built in the campaign’s first ad. He kicks an icy jukebox into action and dances to the music before reaching for a pint of Coors Light – but it’s so icy cold, it’s frozen to the bar. Undeterred, Van Damme rips the pint away, taking half the bar with it, and has a refreshing sip.
The ad, directed by Daniel Kleinman and produced by Rattling Stick, drives consumers to a website where they can book to visit one of the bespoke ice bars built for the campaign in London and Manchester.
Read more about the campaign here.
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powered by
- Agency VCCP
- Client Molson Coors
- Editing Company Cut+Run London
- Post Production Framestore
- Production Rattling Stick
- Sound Design 750mph
- Creative Jermaine Hillman
- Creative Director Jim Capp
- Director Danny Kleinman
- Director of Photography Stuart Graham
- Editor Julian Tranquille
- Producer Andy Leahy
- Producer Johnnie Frankel
- Sound Designer Sam Ashwell
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