Beats By Dre: Re-Established 2014
NBA star LeBron James goes back to his roots in this sentimental spot from Nabil Elderkin and R/GA.
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Credits
powered by
- Agency R/GA
- Editing Company Spot Welders NY
- Post Production The Mill New York
- Editor Leo Scott
- Director of Photography Danny Hiele
- Art Director Rance Randle
- Copywriter Kervins Chauvet
- Executive Producer Justin Benoliel
- Director Nabil Elderkin
- Creative Director William Esparza
- Creative Director Zach Hilder
- Colourist Dave Ludlam
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Credits powered by
Credits
powered by
- Agency R/GA
- Editing Company Spot Welders NY
- Post Production The Mill New York
- Editor Leo Scott
- Director of Photography Danny Hiele
- Art Director Rance Randle
- Copywriter Kervins Chauvet
- Executive Producer Justin Benoliel
- Director Nabil Elderkin
- Creative Director William Esparza
- Creative Director Zach Hilder
- Colourist Dave Ludlam
Akron, Ohio is the setting of this sentimental spot that sees NBA star LeBron James revisit his old neighbourhood much to the delight of the locals back home and especially his mother.
Created by RG/A the piece sees another music-driven film, this time to promote the brand's Powerbeats2 Wireless earphones. Nabil Elderkin shot the ad and the work follows on from his The Game Before The Game.
Connections
powered by
- Agency R/GA
- Editing Company Spot Welders NY
- Post Production The Mill New York
- Production Sword Fight
- Creative Director Zach Hilder
- Director Nabil Elderkin
- Director of Photography Danny Hiele
- Editor Leo Scott
- Executive Producer Justin Benoliel
- Colourist Dave Ludlam
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