Raft of new hires at 72andSunny

Amsterdam advertising agency 72andSunny has announced three new appointments across the brand and strategy functions of the company. Joining will be Alexandra Matine, Michael Roberts and Zaida Vázquez Montalar. Matine joins as senior strategist from French agency, La Chose, and has previously worked on new business development for brands such as Coca-Cola and L’Oreal Paris. Roberts joins as communications strategist from Carat UK and has worked across a variety of roles, delivering digital, innovation and communications work for a broad range of clients including Diageo and adidas. Vázquez Montalar joins as brand director from Saatchi & Saatchi and was previously integrated account director where she created work for Visa Europe and Mattessons.