Geometry Global appoints COO

Brand activation agency Geometry Global has announced the appointment of Sancharitha Jayathilake as its new chief operating officer. In his new role Jayathilake will be responsible for promoting the concept of precision activation to brands in the local market and maintaining Geometry Global’s position as a leader in this space. Jayathilake joins from OgilvyAction in Sri Lanka where he oversaw key activation departments. Prior to this Jayathilake had also been responsible for leading new product research and development and activation projects across a wide range of industries including retail, finance and telecommunications.