Pepsi Max: Time Tunnel
Pepsi causes a rift in the space-time continuum with this cool, augmented reality stunt using OOH space.
Credits
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- Production Company Grand Visual
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Credits
powered by
- Production Company Grand Visual
- Sound Design Big Buoy
- Post Production Big Buoy
- Art Director Gary Lathwell
- Copywriter Richard Peretti
- Director Mike Simpson
- Producer Ian Whittle
- Producer Christina Hermann
Credits
powered by
- Production Company Grand Visual
- Sound Design Big Buoy
- Post Production Big Buoy
- Art Director Gary Lathwell
- Copywriter Richard Peretti
- Director Mike Simpson
- Producer Ian Whittle
- Producer Christina Hermann
A few months ago AMV BBDO teamed up with Pepsi Max to turn an ordinary bus stop into the Unbelievable Bus Shelter. This time round they set their sights on a cold and gloomy tunnel at London Bridge...
Using the latest in augmented reality and stereo projection technology the team turned the unassuming tunnel into a vortex into the space-time continuum. The result shocked passers-by as fearsome T-rex, cyborgs and flying cars appeared before them.
To pull off the stunt a fine-gauze partition was stretched inside the tunnel on which the images were projected using clever lighting and set dressings allowed for the technology to be hidden.
Connections
powered by
- Agency AMV BBDO
- Post Production Big Buoy
- Production Grand Visual
- Sound Design Big Buoy
- Art Director Gary Lathwell
- Copywriter Richard Peretti
- Director Mike Simpson
Unlock this information and more with a Source membership.
