Cohen joins Blue Hive

London-based advertising agency Blue Hive has announced the appointment of Roy Cohen as digital creative director on the Ford of Europe business. In his new role Cohen, who will report to Karin Onsager-Birch, group chief creative officer, will spearhead the agency’s digital offering. Most recently he was executive creative director for the interactive arm of BBDO Hamburg, working on BMW, O2 and Dove.