Bubbly: Love; Pregnant; Tree

Bubbly – Bubbly: Love; Pregnant; Tree

Credits

Agency Wieden+Kennedy Sio Paulo/Brazil

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Credits

Agency Wieden+Kennedy Sio Paulo/Brazil
Grade Psyco n'Look
Post Production Nash Post
Editor Rami D'Aguiar
Director of Photography Lito Mendes da Rocha
Art Director Gustavo Victorino
Art Director Thiago Barbieri
Art Director Rodrigo Mendes

Copywriter Andre Almeida
Copywriter Caio Mattoso
Agency Producer Guilherme Passos
Agency Producer Felipe Rangel
Agency Producer Ricardo Balbin
Executive Creative Director Renato Simi?es
Executive Producer Renata Correa
Executive Producer Rodrigo Castello

Director Carli?o Busato
Producer Filipe Francisquini
Creative Director Caio Mattoso
Creative Director Gustavo Victorino
Creative Director Rodrigo Mendes
Managing Partner Alex Mehedff
Digital Producer
Art Director (Post)

Audio Production
Digital Producer

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Chocolate comes to life in a call centre in this funny, offbeat caign from Wieden+Kennedy São Paulo.

Focussing on Lacta's unique Bubbly chocolate bar and its innovative shape, flavour and creaminess, the three spots directed by Hungry Man's Carlao Busato present people who have been overcome with emotion and strange cravings for the confectionary.

“In our Lacta Bubbly caign, we aim to convey the message to the audience in a fun and sensory way that stands out from other chocolate caigns. The goal is to bring the brand even closer to consumers and entice them to try the product,” explains Adriana Nogueira, Lacta’s marketing manager at Mondelez Brazil.

“It’s become more difficult to find clients who are willing to try something new and experiment with a freer and more provocative communication. Mondelez is one such client. It has been a pleasure working with them,” say Caio Mattoso, Rodrigo Mendes and Gustavo Victorino, creative directors at Wieden+Kennedy.