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RNLI – RNLI: Breathe

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RNLI’s first national drowning prevention campaign has been launched by Leo Burnett Change encouraging us to Respect the Water.

Led by a film from Blink's Tomas Mankovsky, the work warns the British and Irish public that our coastlines and waters can be dangerously unpredictable. The hard-hitting piece will be shown in cinemas across the UK and Ireland from today (10 July) and challenges viewers to hold their breath as a man in the sea fights the surprising power of cold water shock.

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