Harvey Nichols: Shoplifters
Harvey Nichols tackles shoplifting by using real CCTV footage of shoplifters in latest adam&eveDDB campaign.
Everybody loves a freebie and although stealing maybe be tempting to some, a legal freebie is always best.
This is the inspiration behind adam&eveDDB’s latest campaign for Harvey Nichols - but stealing is definitely not encouraged.
The spot – helmed by Blink directing duo Layzell Bros – is a creative way to launch its loyalty app.
Posters to support the ad campaign
The spot uses real CCTV footage of shoplifters, capturing them sneakily stealing items into bags and being chased out of stores by security guards. Luckily, their faces are disguised by animations to 'protect the guilty.'
Instead, the easiest way to nab a freebie is to register for the new rewards app, which can be used after spending money in store or online. Benefits can range from home styling, gift wrapping and express alterations as well as other complimentary services.
To find out more about the app, visit the website or join the movement by using #LoveFreebies.
Connections
powered by
- Agency adam&eveDDB
- Editing Company Work Editorial
- Post Production Blink Productions
- Production Blinkink
- Sound Design Wave Studios
- Art Director Colin Booth
- Chief Creative Officer Ben Priest
- Copywriter Ben Stilitz
- Director Layzell Bros
- Editor Anne Perri
- Executive Creative Director Ben Tollett
- Executive Creative Director Richard Brim
Unlock this information and more with a Source membership.
