AT&T: Close to Home
This brilliant, hard-hitting campaign from BBDO New York will wake you up behind the wheel.
Credits
powered by
- Agency BBDO New York
- Production Company Anonymous Content LA
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Credits
powered by
- Agency BBDO New York
- Production Company Anonymous Content LA
- Visual Effects The Mill New York
- Editing Company Work Editorial
- Sound Design Sonic Union, New York
- Editor Rich Orrick
- Art Director Grant Mason
- Copywriter Kevin Mulroy
- Designer Clemens den Exter
- Executive Creative Director Matt MacDonald
- Executive Producer Sean Costelloe
- Executive Producer
- Chief Creative Officer David Lubars
- Chief Creative Officer Greg Hahn
- Head of Production Sean Costelloe
- Director Frederic Planchon
- Creative Director LP Tremblay
- Creative Director Erik Fahrenkopf
- VFX Supervisor Gavin Wellsman
- Colourist Aline Sinquin
- Sound Designer Steve Rosen
- Director of Integrated Production
- Director of Integrated Production David Rolfe
- Director of Integrated Production
Credits
powered by
- Agency BBDO New York
- Production Company Anonymous Content LA
- Visual Effects The Mill New York
- Editing Company Work Editorial
- Sound Design Sonic Union, New York
- Editor Rich Orrick
- Art Director Grant Mason
- Copywriter Kevin Mulroy
- Designer Clemens den Exter
- Executive Creative Director Matt MacDonald
- Executive Producer Sean Costelloe
- Executive Producer
- Chief Creative Officer David Lubars
- Chief Creative Officer Greg Hahn
- Head of Production Sean Costelloe
- Director Frederic Planchon
- Creative Director LP Tremblay
- Creative Director Erik Fahrenkopf
- VFX Supervisor Gavin Wellsman
- Colourist Aline Sinquin
- Sound Designer Steve Rosen
- Director of Integrated Production
- Director of Integrated Production David Rolfe
- Director of Integrated Production
It's been five years since US telco AT&T launched its It Can Wait campaign to encourage drivers to put their phones down while at the wheel and today sees a new inception of the work launch with a hard-hitting film created through creative agency partner BBDO New York.
Set in a friendly neighbourhood we are taken into the everyday lives of several characters going about their business from riding a bike to hosing the lawn before they all become intertwined by a devastating action of a driver on the road.
The cinematic piece is helmed by Frédéric Planchon via Anonymous Content and the campaign includes shorter cut downs as well as a virtual reality experience to further communicate the issue. The work illustrates the point that no post, text, email or search is worth a life.
Connections
powered by
- Agency BBDO New York
- Editing Company Work Editorial
- Production Anonymous Content LA
- Sound Design Sonic Union, New York
- Visual Effects The Mill New York
- Chief Creative Officer David Lubars
- Chief Creative Officer Greg Hahn
- Colourist Aline Sinquin
- Creative Director Erik Fahrenkopf
- Director Frédéric Planchon
- Editor Rich Orrick
- Executive Creative Director Matt MacDonald
- Executive Producer Sean Costelloe
- Executive Producer Eric Stern
- Head of Production Sean Costelloe
- Director of Integrated Production David Rolfe
Unlock this information and more with a Source membership.
