Kronenbourg: Le Big Swim

Can you imagine former Premier League footballer Eric Cantona swimming the English Channel?

No, nor can we.

Yet that's what happened last night at 6pm, when a two-part campaign helmed by Ivan Zachariás was released for Kronenbourg.

Ogilvy & Mather created the campaign and the accompanying spots unveiled in the build-up to the Big Swim, the first of which showed Cantona announcing his desicion to swim the Channel - but only if 10,000 supporters agreed that Kronenbourg was a supreme tasting beer.

So, with over 25,000 showing their support at the beginning of the month and many more following the movement on Twitter using #LeBigSwim, Cantona took to the water, collar up, of course.

Only there's a slight twist in the tale - the swim was slightly more luxurious and much quicker than anyone had imagined.

Still, he did kind of do it...