A.P. Honda: 45kg
A.P. Honda tries to encourage blood donations with this emotive campaign via Dentsu and Sunshine-etc.
Credits
powered by- Agency Dentsu Thailand
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Credits
powered by- Agency Dentsu Thailand
- Editor Manop Boonwipas
- Art Director Tanachai Sutthisereesakul
- Copywriter Subun Khow
- Copywriter Monchai Visuttinont
- Copywriter Sutassarin Ankumpoch
- Agency Producer Vorawit Prakornkaew
- Chief Creative Officer Subun Khow
- Director Kumphol Witpiboolrut
- Creative Director Monchai Visuttinont
- Sound Designer Terdsak Janpan
Credits
powered by- Agency Dentsu Thailand
- Editor Manop Boonwipas
- Art Director Tanachai Sutthisereesakul
- Copywriter Subun Khow
- Copywriter Monchai Visuttinont
- Copywriter Sutassarin Ankumpoch
- Agency Producer Vorawit Prakornkaew
- Chief Creative Officer Subun Khow
- Director Kumphol Witpiboolrut
- Creative Director Monchai Visuttinont
- Sound Designer Terdsak Janpan
Created by Dentsu this moving campaign for A.P. Honda, the Thai distributor for Honda motorcycles, sees the brand continue its campaign to encourage Thai people to donate blood.
Produced by Sunshine-etc and directed by Kumphol Witpiboolrut the typically tear-jerking campaign follows a little boy as he tries to hit 45kg so he can donate blood and help his hospitalised mother.
Connections
powered by- Agency Dentsu Thailand
- Production Sunshine-etc
- Chief Creative Officer Subun Khow
- Copywriter Subun Khow
- Editor Manop Boonwipas
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