Share

A.P. Honda – A.P. Honda: 45kg

Credits
powered by Source

Unlock full credits and more with a Source + shots membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

Created by Dentsu this moving campaign for A.P. Honda, the Thai distributor for Honda motorcycles, sees the brand continue its campaign to encourage Thai people to donate blood.

Produced by Sunshine-etc and directed by Kumphol Witpiboolrut the typically tear-jerking campaign follows a little boy as he tries to hit 45kg so he can donate blood and help his hospitalised mother.

Connections
powered by Source

Unlock this information and more with a Source membership.

Share