Guinness: #TasteofBlack
Guinness Korea offers a #TasteofBlack in this cool campaign created by iris Worldwide.
Credits
powered by- Editor Se Jin Yoo
- Director of Photography Sung Ho Jeoun
- Agency Producer Laura Stageman
- Executive Producer Spencer Dodd
- Director John Park
- Producer Jason Lee
- Creative Director Nina Taylor
- Global Chief Creative Officer

Credits
powered by- Editor Se Jin Yoo
- Director of Photography Sung Ho Jeoun
- Agency Producer Laura Stageman
- Executive Producer Spencer Dodd
- Director John Park
- Producer Jason Lee
- Creative Director Nina Taylor
- Global Chief Creative Officer
Created by iris Worldwide for Guinness Korea, this brand campaign aims to promote the famous stout in South Korea where the drink is still relatively unknown.
Produced by The Sweet Shop and helmed by John S. Park the artistic and stylish campaign focusses on the six major characteristics of the drink including: smooth, deep, creamy, bold, rich and amazing.
The campaign is being supported on social media with the hashatg #TasteofBlack.
Connections
powered by- Agency iris Worldwide, Singapore
- Production The Sweet Shop
- Director John S Park
- Executive Producer Spencer Dodd
- Producer Jason Lee
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