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Guinness – Guinness: #TasteofBlack

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Created by iris Worldwide for Guinness Korea, this brand campaign aims to promote the famous stout in South Korea where the drink is still relatively unknown.

Produced by The Sweet Shop and helmed by John S. Park the artistic and stylish campaign focusses on the six major characteristics of the drink including: smooth, deep, creamy, bold, rich and amazing.

The campaign is being supported on social media with the hashatg #TasteofBlack.

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