Share

Canon – Canon: Come and See: Skijoring

Credits
powered by Source

Unlock full credits and more with a Source + shots membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

The relationship between man and beast has never been stronger... than in a blizzard.

With that in mind, JWT has created Canon's latest ad in the Come and See series, following on from this year's City Climbers; Gladiator Football and Urban Deer spots.

This time, 55-year-old Skijoring world champion Franco Maro dominates the frame as he bursts through an Argentine blizzard equipped in his skis and pulled along by his horse.

With speeds of up to 50km/h, the spot - helmed by - captures Maro's magical moments in preparation for the world championships of Skijoring.

Urging camera holders to get out and explore their surroundings, Canon has created an online platform for users to share their tips on documenting their adventures.

Connections
powered by Source

Unlock this information and more with a Source membership.

Share