Canon: Come and See: Skijoring
Burst through the silence, snow and stillness of a blizzard with this unusually unconventional but beautiful sport.
Credits
powered by- Agency JWT London
- Production Company Academy Films
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Credits
powered by- Agency JWT London
- Production Company Academy Films
- Sound Design 750mph
- Editing Company Trim Editing
- Music Wake The Town
- Editor Thomas Grove Carter
- Director of Photography Daniel Takacs
- Copywriter Charlie Gee
- Agency Producer Spru Rowland
- Executive Creative Director Russell Ramsey
- Creative Murray Allan
- Director Marcus S?derlund
- Creative Director Adam Scholes
- Sound Designer Tom Player
- Sound Designer Sam Ashwell

Credits
powered by- Agency JWT London
- Production Company Academy Films
- Sound Design 750mph
- Editing Company Trim Editing
- Music Wake The Town
- Editor Thomas Grove Carter
- Director of Photography Daniel Takacs
- Copywriter Charlie Gee
- Agency Producer Spru Rowland
- Executive Creative Director Russell Ramsey
- Creative Murray Allan
- Director Marcus S?derlund
- Creative Director Adam Scholes
- Sound Designer Tom Player
- Sound Designer Sam Ashwell
The relationship between man and beast has never been stronger... than in a blizzard.
With that in mind, JWT has created Canon's latest ad in the Come and See series, following on from this year's City Climbers; Gladiator Football and Urban Deer spots.
This time, 55-year-old Skijoring world champion Franco Maro dominates the frame as he bursts through an Argentine blizzard equipped in his skis and pulled along by his horse.
With speeds of up to 50km/h, the spot - helmed by Marcus Söderlund - captures Maro's magical moments in preparation for the world championships of Skijoring.
Urging camera holders to get out and explore their surroundings, Canon has created an online platform for users to share their tips on documenting their adventures.
Connections
powered by- Agency JWT London
- Editing Company Trim Editing
- Music Wake the Town
- Production Academy Films
- Sound Design 750mph
- Creative Director Adam Scholes
- Director Marcus Söderlund
- Editor Thomas Grove Carter
- Executive Creative Director Russell Ramsey
- Sound Designer Sam Ashwell
Unlock this information and more with a Source membership.