HSBC: The Museum of Procrastination
If you've ever started something and given up, now might be the time to give it another go with this spot via JWT.
Credits
powered by
- Agency JWT London
- Production Company Traktor
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Credits
powered by
- Agency JWT London
- Production Company Traktor
- Sound Design 750mph
- Editor Edward Line
- Agency Producer Doug Wade
- Director Traktor
- Sound Designer Sam Ashwell
- Global Chief Creative Officer Axel Chaldecott
- TV Production Assistant
Credits
powered by
- Agency JWT London
- Production Company Traktor
- Sound Design 750mph
- Editor Edward Line
- Agency Producer Doug Wade
- Director Traktor
- Sound Designer Sam Ashwell
- Global Chief Creative Officer Axel Chaldecott
- TV Production Assistant
If like me, you're one of those who likes putting things off indefinitely - be that gym membership, musical instruments or a novel - this spot by J. Walter Thompson is for you.
Produced and directed by creative collective Traktor, the spot follows several procrastinators as they take a tour of a museum dedicated to unfinished projects.
The spot aims to promote the bank's brand positioning, ‘Supporting Human Ambition’ which seeks to inspire customers to realise their hopes, dreams and ambitions... and to encourage them to be a natural partner to support them on their journey.
Connections
powered by
- Agency JWT London
- Production Traktor
- Sound Design 750mph
- Agency Producer Doug Wade
- Director Traktor
- Editor Edward Line
- Global Chief Creative Officer Axel Chaldecott
- Sound Designer Sam Ashwell
- TV Production Assistant Eleanor-Rose Stamp
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