Lidl: The Lidl School of Christmas

TBWALondon takes us to school in this fun campaign for Lidl that sees in the holiday season. Teaching essential basics for the time of year such as how to untangle fairy lights, cooking the perfect turkey dinner and dealing with fussy eaters, the students at the pop-up space are given a crash course on Christmas in an ad shot by Outsider's Jim Gilchrist. 

Richard Stainer, CEO of TBWALondon, says of the work:"#LidlSurprises is all about real, everyday quality and price for real, everyday people, and at no time is that more important than Christmas. With The Lidl School of Christmas campaign, we invite real customers into a charming, fun world where they discover everything they need for Christmas - delivered with a trademark wink and full of festive surprises.”

Customers can also experience a virtual School of Christmas across Lidl’s social media channels, led by agency, Cubaka, where they can access extra lessons and tips from the supermarket’s chef-in-residence, Michelin star awarded Kevin Love.