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Warburtons – Warburtons: The Giant Crumpet Show

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Following Warburtons' successful campaign, The Deliverers, starring Sylvester Stallone earlier this year, the brand is back with a two-minute musical spot fronted by The Muppets to promote its new giant crumpet.

Opening on fan favourite Kermit the Frog pitching his big idea to head of the bread brand, Jonathan Warburton, the campaign, created by WCRS, jumps into song and sees characters including The Swedish Chef, Fozzie Bear, Statler and Waldorf, Sweetums and the unstoppable Miss Piggy front the fun.

The high-spirited TV ad is shot by Another Film Company's Declan Lowney and premiered during the first ad break of ITV's X Factor on Saturday night.

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