CARE: Dear Daddy
If you're a father, grab a hanky before hitting play. Schjærven spot for CARE is seriously emotional but effective.
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Credits
powered by
- Director of Photography Anders Rignell
- Creative Jens Gundersen
- Creative Gry Sagvolden
- Director Jakob Str?m
- Producer Beate Tangre
- Producer Gry Saetre
Show full credits
Credits powered by
Credits
powered by
- Director of Photography Anders Rignell
- Creative Jens Gundersen
- Creative Gry Sagvolden
- Director Jakob Str?m
- Producer Beate Tangre
- Producer Gry Saetre
Calling all dads who father a daughter, this one's for you.
In an emotionally-empowering spot from Schjærven for poverty-fighting charity CARE, a woman addresses her dad-to-be while she's still in the womb.
Helmed by Jakob Ström, the ad issues a warning to her father, urging him to change his behaviour and encourage others to do so too. Inspired by the fact that one in three women will experience physical or sexual violence in their lifetime, the spot strives to promote change by reminding all genders that violence against women should never be tolerated.
Connections
powered by
- Agency Schjærven
- Production Tangrystan Productions
- Creative Jens Gundersen
- Director Jakob Ström
- Producer Gry Saetre
- Producer Beate Tangre
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