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Next – Next: Night Owls

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Created by Deep Focus and helmed by Justin Hackney via Mad Cow Films, this docu-style spot was created to promote the launch of Next's order by midnight next day delivery service.

Celebrating London’s various Night Owls, the piece is an ode to those who come alive at night as opposed to the early birds who thrive at daybreak and includes a runner, an urban wildlife photographer and a baker as they do what they do best in the darkness of the city.

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