CARE: Power Of A Box

Anything that actor Matt Dillon touches, seems to turn to gold.

And the new spot that he narrates for CARE package - from Hue&Cry - is no different.

Dillon retells the history of CARE - an organisation founded in 1945 to distribute food and other resources to wartorn sufferers across Europe.

CARE has since refined its strategy and now focuses on fighting global poverty and especially helps women inflicted by poverty by delivering aid, influencing policy decisions and addressing discrimination.

The two-and-a-half-minute long spot, helmed by Magnus Hierta, uses animation to tell the touching evolution of the organisation. To find out more, click here.