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California-based advertising agency INNOCEAN Worldwide Americas announced that Eric Springer has been named INNOCEAN USA chief creative officer, a new position at the agency. In his new role Springer will be charged with leading the creative team and will play a key role in driving innovation. He will report to INNOCEAN USA CEO, Steve Jun. During his career Springer has worked with a range of brands including Volkswagen, Coors and Taco Bell.

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