Land Rover: See Winter Differently

As the wet and windy wintry weather creeps in, it gets increasingly harder to get up and out of bed in the mornings.

But Land Rover's latest #Hibernot campaign, which was initially unveiled in 2014, promises that venturing outdoors will be worthwhile however miserable the weather may be.

Launching this ad from M&C Saatchi, those who hibernate indoors during the colder months are contrasted with those who embrace the drop in temperature.

Of course it's cold, but Land Rover's drivers are prepared, armed with lip balm and coffee - allowing nothing to stand in their way.

Seven mini spots, each at 30 seconds long and available here, continue this year's campaign. Featuring a couple who chase the daylight and explore the UK coastline, the web series hopefully acts as inspiration for the rest of us... who usually spend the mornings snoozing.