La Croix: It’s Not Exactly What You Believe
There's more to French newspaper La Croix than meets the eye as BETC proves in this clever campaign.
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- Agency BETC Paris/France
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Credits
powered by
- Agency BETC Paris/France
- Post Production Rita Films
- Art Director Nicolas Prado
- Copywriter Clara Lafuente
- Executive Creative Director Stephane Xiberras
- Production Manager Jean Davi
- Director Blacktool
- Producer Elodie Andurand
- Creative Director Damien Bellon
- Post Producer Leila Geslain
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Credits powered by
Credits
powered by
- Agency BETC Paris/France
- Post Production Rita Films
- Art Director Nicolas Prado
- Copywriter Clara Lafuente
- Executive Creative Director Stephane Xiberras
- Production Manager Jean Davi
- Director Blacktool
- Producer Elodie Andurand
- Creative Director Damien Bellon
- Post Producer Leila Geslain
Paris-based advertising agency BETC aims to change people's perception of French general-interest Roman Catholic newspaper, La Croix, with this clever campaign.
Produced by RITA Films and helmed by Blacktool the spot proves, despite what people may think, that the paper isn't a religious publication — it covers topics of a general interest including world news, sport, the economy, religion and spirituality, parenting a many more subjects and the point is put across with an amusing twist.
Connections
powered by
- Agency BETC Paris
- Post Production RITA Films
- Production RITA Films
- Creative Director Damien Bellon
- Director Blacktool
- Executive Creative Director Stéphane Xiberras
- Production Manager Jean Davi
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