Priceline.com: Cousins; Baby; Nana

Priceline.com – Priceline.com: Cousins; Baby; Nana

Credits

Agency BBDO New York
Production Company O Positive Films

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Credits

Agency BBDO New York
Production Company O Positive Films
Editing Company MacKenzie Cutler
Editor Ian Mackenzie
Director of Photography Ellen Kuras
Executive Creative Director Chris Beresford-Hill
Executive Creative Director Dan Lucey
Executive Producer Ralph Laucella

Executive Producer Tricia Lentini
Director Jim Jenkins
Producer Marc Grill
Associate Creative Director Marques Gartrell
Associate Creative Director Kim Nguyen
Senior Art Director (Cousins, Baby)
Senior Art Director (Cousins, Baby)
Senior Copywriter (Cousins, Baby)

Senior Copywriter (Cousins, Baby)

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Created by BBDO New York, this amusing campaign for travel and transport discount website Priceline.com offers up some rather strange 'what if' scenarios.

Made up of three spots - Cousins; Baby and Nana, the Whatever’s On the Line campaign sees former on-screen spokesman, William Shatner, explain the pros and cons of taking a specific trip.

The campaign, which was produced by O Positive and helmed by Jim Jenkins, will debut its first spot during the pre-game show on Super Bowl Sunday while the rest of the campaign will roll out during the first quarter of the year with follow-up content on social media.