Allegro Europe: Dog

In the latest 'what are you looking for?' ad from Allegro, a man is faced with a tough decision about adopting a dog into his family home.

Directed by Bouffant's Erik Van Wyk, the spot plays on the emotions as we are taken through several imagined scenes of family life in which the mutt has been welcomed in along with its annoying ways. However, the man gives in to becoming the pet's new owner, as to not disappoint his child in the commercial.

Read more about South African creativity in the new issue of shots (162) out now.