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Fevicol – Fevicol: Govinda

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Fevicol is a brand of adhesives owned by Indian company Pidilite, and in this amusing ad for the glue, the brand's taste for humour and creativity shines through in a grand-scale stunt.

Created by Ogilvy & Mather Mumbai, the commercial sees a group of children form a human pyramid to reach a pot suspended in the sky above, recreating a traditional routine performed during the Indian festival of Govinda (read more here). The ad is directed by Prasoon Pandey via Corcoise Films.

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