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London-based music agency, MassiveMusic UK, has announced the appointment of Charles Gadsdon, who joins the company as head of the creative development. The newly-created role is part of the agency’s expansion plans for 2016 and will see Gadsdon seek out new business opportunities. His focus will be on helping the team grow its creative output by looking for new collaborations and partnerships, and communicating the company’s diverse musical offering to current and new audiences. Gadsdon joins from Bacchus Creative Entertainment, a creative agency focussed on music, sports and the entertainment industry, that he founded in 2015

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