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TENA – TENA: C'est La Vie

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If getting old fills you with dread, don't worry. You now no longer have to think about incontience and entering the leaking phase of life, thanks to TENA's new female liners.

While, we know the ads for the brand's male liners very well - female incontience was never discussed in its previous caigns... Until now.

In a triptych of spots helmed by Riff Raff director, Megaforce, a carefree woman overcomes all her difficulties by simply embracing a 'C'est La Vie' approach to life.

Created by AMV BBDO, the woman's easy-going nature is clear; why should she care when she has TENA?

 

 

 

 

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