TENA: C'est La Vie
Get rid of your oops! moments with TENA's newly-designed female pads, in a carefree ad from AMV BBDO.
Credits
powered by-
- Production Company RIFF RAFF Films
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Credits
powered by- Production Company RIFF RAFF Films
- Editing Company Final Cut
- Sound Design Factory
- Post Production The Mill London
- Agency Producer Darapen Vongsa-nga
- Executive Producer Matthew Fone
- Director Megaforce
- Producer Cathy Hood
- Creative Director Toby Allen
- Creative Director Jim Hilson

Credits
powered by- Production Company RIFF RAFF Films
- Editing Company Final Cut
- Sound Design Factory
- Post Production The Mill London
- Agency Producer Darapen Vongsa-nga
- Executive Producer Matthew Fone
- Director Megaforce
- Producer Cathy Hood
- Creative Director Toby Allen
- Creative Director Jim Hilson
If getting old fills you with dread, don't worry. You now no longer have to think about incontience and entering the leaking phase of life, thanks to TENA's new female liners.
While, we know the ads for the brand's male liners very well - female incontience was never discussed in its previous caigns... Until now.
In a triptych of spots helmed by Riff Raff director, Megaforce, a carefree woman overcomes all her difficulties by simply embracing a 'C'est La Vie' approach to life.
Created by AMV BBDO, the woman's easy-going nature is clear; why should she care when she has TENA?
Connections
powered by- Agency AMV BBDO
- Editing Company Final Cut
- Post Production The Mill London
- Production RIFF RAFF Films
- Sound Design Factory
- Agency Producer Darapen Vongsa-nga
- Creative Director Jim Hilson
- Creative Director Toby Allen
- Director Megaforce
- Executive Producer Matthew Fone
- Producer Cathy Hood
Unlock this information and more with a Source membership.