The Chapar: Roy

It seems almost too good to be true - men now no long have to go shopping, thanks to The Chapar which is redefining the way men shop.

Created by John Hegarty's start-up company, The Garage Soho, the store's debut ad explains the brand's service in an easy-to-understand way.

Rather than go in store and try on a hefty amount of outfits - all of which, you know will never fit just right - the service offers an online stylist, who will select various outfits and send them straight to your door.

Helmed by Hegarty's son, Elliot, the minute-long spot - which airs later today - adopts a relatable yet funny approach - thinking that this will be the best way to convert men to use the service.