IKEA: The Man That Hides The Bloody Lids...

A new campaign for IKEA cleverly taps into the annoying times when you can't find the right cutlery or when tupperware lids just don't pair up.

The amusing spot adopts the tone of a scary movie incorporating stormy weather and dim lighting to convey the message that the kitchen can be a dark and lonely place when the chips are down. Pointing the finger at the man of the house and his inability to comply with expected standards, the ad ends with IKEA's storage solutions coming to the rescue as the mood lifts to promote the Swedish home and furniture brand.