U Supermarket: La Vie en Rose
TBWA enlists some young singers in this new campaign for U Supermarket via Sonny London.
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Credits
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- Agency TBWA\\PARIS/France
- Production Company Sonny
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Credits
powered by
- Agency TBWA\\PARIS/France
- Production Company Sonny
- Grade Digital District (Paris)
- Post Production Nineteen Twenty Post
- Post Production Else
- Agency Producer Caroline Petruccelli
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- CEO Maxime Boiron
- Director Fredrik Bond
- Producer Helen Kenny
- Producer Alicia Richards
- Colourist Didier Lefouest
Show full credits
Credits powered by
Credits
powered by
- Agency TBWA\\PARIS/France
- Production Company Sonny
- Grade Digital District (Paris)
- Post Production Nineteen Twenty Post
- Post Production Else
- Agency Producer Caroline Petruccelli
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- CEO Maxime Boiron
- Director Fredrik Bond
- Producer Helen Kenny
- Producer Alicia Richards
- Colourist Didier Lefouest
French Supermarket, U, reinforces its ‘For happier generation tomorrow, let's shop responsibly today’ slug line with this uplifting spot created by TBWA Paris.
Produced by Sonny London and directed by Fredrik Bond, the endearing spot sees a choir of new born babies singing Edith Piaf’s iconic song La Vie en Rose, which has long been known as France's iconic anthem of optimism.
Connections
powered by
- Agency TBWAPARIS
- Grade Digital District (Paris)
- Post Production Nineteen Twenty Post
- Production Sonny
- Agency Producer Caroline Petruccelli
- CEO Maxime Boiron
- Director Fredrik Bond
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Producer Helen Kenny
- Producer Alicia Richards
Unlock this information and more with a Source membership.
